eddorre

Good Customer Relations

This is my first post from the iMac. Well it’s actually my second.

I was halfway through this post in Firefox but I mistyped a keystroke (I’ll leave my rant about the keystroke for a later post) and the browser went back so I lost the post.

I can’t wait to get my new blogging engine in place. It’ll have an AJAX auto save so that won’t happen to me anymore, but I digress.

Also, I’ve noticed that Firefox, when typing into the FreeTextBox WYSIWYG interface was really slow. I think it has something to do with Rosetta, so hopefully Mozilla can come up with a Universal Binary soon. Typing the markup by hand is killing me.

Anyway, I’ve gotten way off track, back to the post at hand. A week ago, my girlfriend and I were watching a DVR’d show (Survivorman) and I saw a commercial promo for new seasons of the Discovery Shows I Shouldn’t Be Alive and Deadliest Catch.

The spot had an awesome (if not a bit pop-y) song playing in the background over the visual and I immediately knew that I wanted to download it. We wrote down some lyrics and I tried to Google them the next morning. No luck.

What I did find was a message board with other song seekers that had been searching for weeks without an answer. Finally, after emails and phone calls to The Discovery Channel, someone (Kristen from Program Development) from the network vowed to check into it.

Hold on — I just came across this strand. I’m checking in with our marketing folks to ask.

A day later, came her disappointing response.

So, my colleague tells me that we had a group called CUE11 Music score that song (it’s not, as some people speculated, Evanescence).

Unfortunately it only lives as a one-minute and a 30-second cut, though.

But it’s great feedback for us to know people like it, and we’ve made note of that.

Thanks for posting

The news was disappointing for sure, but I think that everyone was grateful to Kristen for trying.

Then two days ago, Kristen posted another message:

After we saw all your posts, we went back to CUE11 and asked them to bring back Amanda, the singer, to record the full version of the song.

We’ll make it available online in the coming weeks.

Thanks for the feedback.

Now, that is what I call good customer relations! After listening to what their customers wanted, they actually took action. It’s rare in this day and age to find this act from a company, so it’s refreshing to see The Discovery Channel step up to the plate.

By the way, you can download the WMV file for the commercial here.


Comments

Comments are closed

Comments are closed on this post. If you have something on your mind regarding this post, don't hesitate to drop me a line.